North Seattle College - TTBW
North Seattle College - TTBW
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Advertising and Media Campaign Development

MARK 2063
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
Tonie Granata
Professor
(2)
3
Timeline
  • September 18, 2021
    Program start
  • December 11, 2021
    Program end
Program
3/2 project matches
Dates set by program
Preferred companies
Canada
Sole proprietorship, Large enterprise, Small to medium enterprise
Automotive, Banking & finance, Consumer goods & services, Cosmetics & beauty, Entertainment

Program scope

Categories
Communications Market research Operations Product or service launch Marketing strategy
Skills
digital marketing sales & marketing marketing strategy competitive analysis project planning
Participant goals and capabilities

Develop a Integrated Marketing Campaign to meet a clients marketing needs. The project will consist of creative messaging and media recommendations. This project is worked on throughout the semester.

This semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Participants

Participants
Diploma
Intermediate levels
100 participants
Project
20 hours per participant
Participants self-assign
Teams of 5
Expected outcomes and deliverables

Complete Marketing communication plan.

Project timeline
  • September 18, 2021
    Program start
  • December 11, 2021
    Program end

Project Examples

Requirements

Potential scopes for this project can include, but are not limited to:

  • Development of Marketing plan, media plan and creative messaging.
  • Promoting a new product/service launch.
  • Improving online communications.
  • Increasing revenue for an existing product/service.
  • Increasing market share/brand awareness .
  • Improving customer acquisition/retention.
  • Identifying new market segments and opportunities.

Additional company criteria

Companies must answer the following questions to submit a match request to this program:

  • Q1 - Text short
    Must have a go to market proven product
  • Q - Checkbox
     *
  • Q - Checkbox
     *