Business Innovation and Strategy Integration

Main contact
University Canada West
Vancouver, British Columbia, Canada
Faculty
(1)
5
Timeline
  • June 16, 2025
    Program start
  • October 1, 2025
    Program end
Program
3/2 project matches
Dates set by program
Preferred companies
Canada
Any company type
Any industries

Program scope

Categories
Digital marketing Search engine optimization Leadership Project management Marketing strategy
Skills
No skills listed
Participant goals and capabilities

This experience is designed for MBA-level learners who have a foundational understanding of human resources, financial management, leadership, marketing, digital marketing, machine learning, and digital transformation. Learners are equipped to apply their interdisciplinary knowledge to real-world projects that require strategic thinking and innovative solutions. By engaging with industry professionals, learners can enhance their practical skills in developing business strategies, optimizing operations, and leveraging digital technologies to drive growth and efficiency.

Participants

Participants
Graduate
Intermediate levels
2 participants
Project
Participants apply to projects
Individual projects
Expected outcomes and deliverables
  • Comprehensive market analysis report
  • Strategic business plan with financial projections
  • Digital marketing campaign proposal
  • Machine learning model prototype for business application
  • Leadership and organizational development strategy
Project timeline
  • June 16, 2025
    Program start
  • October 1, 2025
    Program end

Project examples

  • Develop a strategic plan for entering a new market segment
  • Create a digital marketing strategy to increase brand awareness
  • Design a machine learning model to improve customer segmentation
  • Propose a financial restructuring plan for cost optimization
  • Develop a leadership training program to enhance team performance
  • Analyze and recommend improvements for a company's digital transformation journey
  • Conduct a competitive analysis to identify growth opportunities
  • Design a talent acquisition strategy to attract top industry talent