North Seattle College - TTBW
North Seattle College - TTBW
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Marketing Management Spring Term 2025

MRKT 621
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Maria Alejandra Jimenez Ospina
Maria Alejandra Jimenez Ospina
She / Her
Professor
(4)
6
Timeline
  • May 2, 2025
    Program start
  • June 28, 2025
    Program end
Program
1/1 project matches
Dates set by program
Preferred companies
British Columbia, Canada
Startup, Family-Owned, Incubator, Non profit
Any industries

Program scope

Categories
Customer segmentation Public relations Marketing analytics Market research Competitive analysis
Skills
marketing management marketing research marketing strategic marketing research
Participant goals and capabilities

This semester a full class of students (25-35) will be working in groups of 4-6 members. They will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Participants

Participants
Post-graduate
Intermediate levels
35 participants
Project
20 hours per participant
Participants apply to projects
Teams of 6
Expected outcomes and deliverables

Students will submit:

  1. One page marketing proposal to be considered by the client.
  2. A 20+ page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarising their key findings and recommendations to share with your employees.

  1. 15-minute presentation of key findings and recommendations.
Project timeline
  • May 2, 2025
    Program start
  • June 28, 2025
    Program end

Project Examples

Requirements

Examples include but are not limited to:

  • Marketing Strategy Review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media Analysis: An analysis of how to leverage social media channels to reach different customer groups.
  • Conduct External Analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy (With pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping)
  • Integrated Marketing Communication: identifying a strategic approach unifying all forms of communication tools to deliver a consistent message across multiple channels, ensuring a cohesive brand experience for the audience.



Additional company criteria

Companies must answer the following questions to submit a match request to this program:

  • Q1 - Text short
    Will you provide an opportunity for learners to present their work and receive feedback?  *