Strategic Marketing and Marketing Plan - 2022 Fall
Timeline
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September 19, 2022Program start
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September 26, 2022Project Information Meeting
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October 31, 2022Midway Check In
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December 12, 2022Program end
Timeline
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September 19, 2022Program start
-
September 26, 2022Project Information Meeting
Meeting between students and organization to gather information about the product(s) or service(s) to be addressed in the Strategic Marketing Plan.
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October 31, 2022Midway Check In
Meeting between students and organization to address questions and ensure that progress is on track halfway through completion.
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December 12, 2022Program end
Program scope
Categories
Market research Product or service launch Marketing strategySkills
digital marketing competitive analysis business consulting business strategy market researchYour organization has a product or service requiring a marketing plan. Up to six student teams in each cohort will spend over 10 weeks (40+ hours) conducting research and developing a Strategic Marketing Plan including recommendations for implementation. Students will conduct a situation analysis, research your product/service (including potential target market, competitors, and industry considerations), formulate alternatives, and recommend strategies and implementation plans. All students in each cohort will work on your plan and in the end, you will receive up to six Strategic Marketing Plans.
Participants
Referencing available information from research, students will provide a Strategic Marketing Plan with implementation recommendations.
Students work in groups of four to six and you will receive up to six marketing plans based upon the number of students in the cohort.
Project timeline
-
September 19, 2022Program start
-
September 26, 2022Project Information Meeting
-
October 31, 2022Midway Check In
-
December 12, 2022Program end
Timeline
-
September 19, 2022Program start
-
September 26, 2022Project Information Meeting
Meeting between students and organization to gather information about the product(s) or service(s) to be addressed in the Strategic Marketing Plan.
-
October 31, 2022Midway Check In
Meeting between students and organization to address questions and ensure that progress is on track halfway through completion.
-
December 12, 2022Program end
Project Examples
Requirements
In the Strategic Marketing and Marketing Plan Course, the capstone of the Business Marketing Diploma program, students will research available information and develop a Strategic Marketing Plan including recommendations for implementation.
Projects the students are well-equipped to work on include (but are not limited to):
- Developing a strategic marketing plan for a new or existing business, product, or service
- Developing a new product launch plan
- Rebranding or marketing of an existing product
- Market research or competitive analysis
- Expansion strategy
Note: finance or human resource related projects will not be a good match for this cohort.
Additional company criteria
Companies must answer the following questions to submit a match request to this program:
Timeline
-
September 19, 2022Program start
-
September 26, 2022Project Information Meeting
-
October 31, 2022Midway Check In
-
December 12, 2022Program end
Timeline
-
September 19, 2022Program start
-
September 26, 2022Project Information Meeting
Meeting between students and organization to gather information about the product(s) or service(s) to be addressed in the Strategic Marketing Plan.
-
October 31, 2022Midway Check In
Meeting between students and organization to address questions and ensure that progress is on track halfway through completion.
-
December 12, 2022Program end