Marketing Strategies Project for NonProfit Organizations
Main contact
Timeline
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September 24, 2019Program start
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October 16, 2019First Project Report and Presentation
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November 6, 2019Second Progress Report
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November 27, 2019Final Report
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December 1, 2019Program end
Timeline
-
September 24, 2019Program start
-
October 16, 2019First Project Report and Presentation
Students will present their initial situational analysis in class which would include SWOT, needs-centred analysis, demand analysis, market segmentation, managerial and board analysis, among others.
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November 6, 2019Second Progress Report
Students will present their findings on the organization's marketing mix, positioning, financial, client needs assessment, among others.
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November 27, 2019Final Report
Students will present their marketing mix recommendations including evaluative measures.
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December 1, 2019Program end
Program scope
Categories
Skills
competitive analysis marketing strategyStudents will apply marketing concepts learned in class for non profit organizations. It is imperative that these strategies be realistic and workable taking into account the challenges faced by the nonprofit. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.
Participants
Summary of recommended strategies and tactics that could solve their current marketing challenges.
Project timeline
-
September 24, 2019Program start
-
October 16, 2019First Project Report and Presentation
-
November 6, 2019Second Progress Report
-
November 27, 2019Final Report
-
December 1, 2019Program end
Timeline
-
September 24, 2019Program start
-
October 16, 2019First Project Report and Presentation
Students will present their initial situational analysis in class which would include SWOT, needs-centred analysis, demand analysis, market segmentation, managerial and board analysis, among others.
-
November 6, 2019Second Progress Report
Students will present their findings on the organization's marketing mix, positioning, financial, client needs assessment, among others.
-
November 27, 2019Final Report
Students will present their marketing mix recommendations including evaluative measures.
-
December 1, 2019Program end
Project Examples
Requirements
Based on the students' research, they will write a term project report and present marketing solutions in class that are meaningful to the nonprofit organization's current marketing challenges.
Additional company criteria
Companies must answer the following questions to submit a match request to this program:
Main contact
Timeline
-
September 24, 2019Program start
-
October 16, 2019First Project Report and Presentation
-
November 6, 2019Second Progress Report
-
November 27, 2019Final Report
-
December 1, 2019Program end
Timeline
-
September 24, 2019Program start
-
October 16, 2019First Project Report and Presentation
Students will present their initial situational analysis in class which would include SWOT, needs-centred analysis, demand analysis, market segmentation, managerial and board analysis, among others.
-
November 6, 2019Second Progress Report
Students will present their findings on the organization's marketing mix, positioning, financial, client needs assessment, among others.
-
November 27, 2019Final Report
Students will present their marketing mix recommendations including evaluative measures.
-
December 1, 2019Program end