Companies will benefit at least 3 (up to 5) groups of MBA students who will provide them with an international integrated marketing strategy and plan. The marketing plan will consist of the following.

• Mission and vision (based on the business owner's or executives' provision).
• Situational and environmental analysis.
• Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.
• Integrated Marketing Communication (IMC) plan.
• Marketing plan performance evaluation matrix.

• Gaining knowledge about the company's marketing status and issues on hand.
• Clarifying international marketing goals and expantion (SMART).
• Setting up strategies and plans to reach those goals.
• And creating metric systems for measuring the achievements upon set goals in different time periods.
• The rest would be negotiable.