planksip® is transitioning to a new membership model that offers AI integration training and community building for researchers and students. The company seeks to conduct case studies that reveal needs of potential members. The goal is to understand how the new membership model can better enhance learning and research practices of potential members through AI integration. This project will involve identifying potential member profiles, understanding their relevant needs, and crafting detailed case studies. The case studies should demonstrate the strengths of planksip®'s new membership model as well as its shortcomings, helping the company finalize it. The project will provide learners with an opportunity to apply their research, communication, writing, and analytical skills to create case studies with real and immediate impact.

The project deliverables include three detailed case studies, the first focusing on the learners themselves and each of the other two on a different potential member profile. Each case study should be approximately 1,000 words and include a narrative that outlines the potential members' backgrounds, relevant challenges, and how planksip®'s new membership model focused on AI integration addresses their needs. Additionally, a follow-up report of approximately 500 words should be provided, highlighting the shortcomings of the new membership model and offering key insights for improving and marketing it. These deliverables will help planksip® finish developing and effectively communicate the benefits of their AI integration training and community-building initiatives for their new membership model.