Brand Identity and Graphic Design

Closed
Main contact
Hospice Palliative Care Ontario
Toronto, Ontario, Canada
Christine Gordon
Director
(21)
3
Project
Academic experience
100 hours of work total
Participant
Canada
Intermediate level

Project scope

Categories
No categories selected
Skills
palliative care branding brand awareness graphic design marketing materials marketing communications hospice marketing collateral brand identity prototyping
Details

Number of individual students required: Up to 2

Our organization needs some branding and graphic design help! We are looking for students that can help amplify what makes us unique and create better messaging for our brand and products and services. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design, prototyping, one-page creations and more!

We are developing a Centre for Excellence with a goal of fostering excellence in hospice palliative care in Ontario. One of the goals of the Centre is to leverage our intellectual property and scale our products and services to the benefit of hospice organizations across Canada.

To support this goal, we need to update and refine our marketing materials for various programs and services, including: hospice standards program; hospice accreditation; quality & impact measurement platform; and learning and training programs for hospice staff and volunteers.

We believe this project will involve using graphic design tools like to design prototypes that can be implemented into our marketing collateral. Students will work with our staff team (our program and service experts) as well as marketing communications students or consultants.

Deliverables
No deliverables exist for this project.
Mentorship

Students will report directly to the Director, Centre for Excellence and will work closely with the staff team.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Hospital, health, wellness & medical

Hospice Palliative Care Ontario’s mission is to provide leadership on behalf of our members by informing policy and promoting awareness, education, knowledge transfer and best practices in the pursuit of quality hospice palliative care in Ontario.

What We Do
-Encourage, develop, support, and provide leadership and guidance in the field of, hospice palliative care in Ontario
-Promote the development and/or expansion of hospice palliative care services in Ontario
-Promote research in the field of hospice palliative care
-Promote education pertaining to hospice palliative care services for health professionals, volunteers and the general public

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