BetterLTC, a company dedicated to improving long-term care services, seeks to enhance its community engagement efforts. The goal of this project is to develop a comprehensive community engagement strategy that aligns with BetterLTC's mission and values. The project involves conducting a thorough community assessment to understand the needs, preferences, and expectations of the local community. By leveraging marketing principles learned in the classroom, the student will identify key stakeholders, potential partners, and effective communication channels. The strategy should focus on building strong relationships with the community, increasing awareness of BetterLTC's services, and fostering a sense of trust and collaboration. The project aims to provide BetterLTC with actionable insights and a clear roadmap to enhance its community presence and impact.

- Conduct a community assessment to identify needs and expectations.

- Develop a strategy that aligns with BetterLTC's mission.

- Identify key stakeholders and communication channels.

- Focus on building relationships and increasing awareness.

The deliverables for this project include a detailed community assessment report, a comprehensive community engagement strategy document, and a presentation summarizing the key findings and recommendations. The strategy document should outline specific actions, timelines, and metrics for success. Additionally, the student will provide a list of potential community partners and stakeholders to engage with.

- Community assessment report.

- Community engagement strategy document.

- Presentation of findings and recommendations.

- List of potential partners and stakeholders.