Colour Me Christmas is looking to enhance its online presence by optimizing its e-commerce platforms. The project aims to update and streamline the company's Etsy and Amazon shops, ensuring that product listings are accurate, visually appealing, and optimized for search engines. Additionally, the project involves launching products on Amazon KDP to expand the company's reach into the digital marketplace. The team will also be responsible for setting up a new shop on Faire, a wholesale marketplace, to tap into B2B opportunities. This project provides learners with the opportunity to apply their knowledge of e-commerce, digital marketing, and platform-specific optimization techniques. By focusing on these closely related tasks, the project ensures a cohesive approach to improving Colour Me Christmas's online sales channels.

The deliverables for this project include updated and optimized product listings and shop on Etsy and Amazon, ensuring they are SEO-friendly and visually appealing. The team will also deliver a set of digital products successfully published on Amazon KDP. Additionally, a fully functional and visually consistent Faire shop will be established. These deliverables will demonstrate the learners' ability to apply e-commerce strategies and platform-specific knowledge effectively.