WeSpare is a social fintech platform that helps individuals and communities achieve their financial goals but providing a system to access interest-free funds and an effective savings mechanism. Currently, our Minimum Viable Product (MVP) is under development, and we are focused on building meaningful engagement with our target audience, including immigrants, people from diverse backgrounds, and Muslim communities.

We aim to collaborate with students to create and optimize email marketing campaigns that resonate with our audience, drive user engagement, and build trust. This project will involve several steps, including:

1. Gaining a deep understanding of WeSpare’s target market, value proposition, and product offerings.
2. Proposing innovative email campaign ideas that align with our mission and audience preferences.
3. Drafting compelling email content with attention to subject lines, clarity, tone, and length.
4. Recommending the optimal frequency for sending marketing emails to balance engagement and user experience.

• Bonus: Recommending effective email marketing tools or platforms tailored to our needs

By the end of this project, students should demonstrate:

• Understanding Our Market: Comprehensive knowledge of WeSpare’s target audience, mission, and services.
• Email Campaign Strategy: Creative and actionable recommendations for email campaigns, including templates and content ideas.
• Email Content Optimization: Suggestions to improve the elements of marketing emails (e.g., subject lines, tone, clarity, and length).
• Email Frequency Recommendations: Data-backed suggestions for the timing and frequency of email campaigns.

Bonus Deliverable:

• Recommendations for effective email marketing tools suitable for WeSpare.

Final Deliverables

• A comprehensive report summarizing findings and recommendations.
• A presentation highlighting key insights, campaign strategies, and recommendations for future improvements.