Market Expansion Analysis for Magnify Access

Open Opened on July 28, 2025
Main contact
Magnify Access
Toronto, Ontario, Canada
Magnify Access
Co-Founder
(45)
5
Project
Academic experience
60 hours of work total
Participant
Anywhere
Intermediate level

Project scope

Categories
Market research Competitive analysis Market expansion
Skills
market opportunities strategic decision making competitive analysis market trend data analysis market research
Details

Magnify Access, a company specializing in accessibility solutions, seeks to explore new market opportunities to expand its reach and impact. The objective of this project is to conduct a comprehensive market expansion analysis that identifies potential markets for Magnify Access's products. The project will involve researching current market trends, analyzing competitor strategies, and assessing the demand for accessibility solutions in various regions. Learners will apply their knowledge of market research methodologies and data analysis to identify key growth opportunities. The project aims to provide Magnify Access with actionable insights that can inform strategic decisions for entering new markets. The analysis should focus on identifying regions with high potential demand and minimal competition, ensuring alignment with the company's mission and capabilities.

Deliverables

The deliverables for this project include a detailed market expansion report and a presentation summarizing the findings. The report should include an analysis of potential markets, competitor landscape, and strategic recommendations for market entry. Additionally, learners will create a visual presentation highlighting key insights and proposed strategies. The deliverables should be well-researched, clearly articulated, and provide actionable recommendations for Magnify Access's market expansion efforts.

Mentorship
Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Decent work and economic growth

About the company

Company
Toronto, Ontario, Canada
11 - 50 employees
It & computing, Human resources & recruitment, Technology
Representation
Minority-Owned Women-Owned BIPOC-Owned Disabled-Owned Small Business
+ 1

Magnify Access develops solutions to increase accessibility for people with disabilities and has worked with multiple public and private organizations to address their accessibility needs.