Marketing Support for a Fun Diverse Gift Shop and Gift Service business

Closed
Main contact
Colour Me Gifted
Ottawa, Ontario, Canada
Mila Olumogba
She / Her
Owner
(21)
5
Project
Academic experience
120 hours of work total
Participant
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Lead generation Search engine optimization Marketing strategy Social media marketing
Skills
marketing strategies canva (software) marketing social media content sales collections advertisement artificial intelligence
Details

The two main components of this project are as follow


Prepare marketing strategy for 2024 season


A) Prepare social strategy & content for new collections (ads, reels, graphics)

b) Highlight important website changes or updates to be made

c) create non social media content and marketing as needed

d)help conceptualize ways to grow sales during in person events (markets) that ties in social media and website



GOAL: primmed and ready to launch the gifting season in July with campaigns and content ready to go


Deliverables
  1. Design (canva)
  2. Content planning
  3. Blog writing (supported by AI)
  4. Research
  5. Website updates and caption creation
  6. Content creation
  7. Email marketing management


This project is really a well rounded Marketing Assistant role that would leave a lot of creative freedom to the individual and allow them to grow in multiple areas of marketing.

Mentorship

First and foremost, the student would get mentorship from someone with over 15 years of marketing, communications and public relations. I can offer guidance but need someone who will help me execute.


The student will have access to any reasonable tools deemed necessary to complete the tasks and regular check ins with me.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
Ottawa, Ontario, Canada
0 - 1 employees
Consumer goods & services
Representation
Women-Owned BIPOC-Owned Small Business Social Enterprise

Colour Me Gifted is a gifting consultancy rooted in joy, intention, and impact. We help progressive businesses build stronger relationships with clients, employees, and partners through meaningful, culturally conscious gifts and experiences. From strategy to sourcing, every gift we design is aligned with your goals, thoughtfully curated from diverse makers, and created to spark connection. Whether you’re celebrating a milestone, recognizing a team, or investing in loyalty, Colour Me Gifted transforms gifting into a powerful business tool.