The objective of this project is to:

Use AI to create an Agentic data analysis App or Program customized for Shoo-Foo Shopify store. The App or Program would:

• aggregates the same data point across various sources (i.e. Shopify, GA, Vital Apps and other apps used on the website),
• clean that data (sorting out bot traffc and other "noise").
• Analyse the data and give insights on the customer journey (especially where the customers are dropping off) and how to improve retention and conversion

Desired outcomes by the end of the project:

• Explain the importance of data in a digital world
• Differentiate between unstructured and structured data
• Identify the purpose of a database
• Differentiate between quantitative and qualitative data
• Describe the five V’s of big data
• Describe the four types of data analytics
• Explain the work involved in each step of the data analysis process
• Identify the purpose of a data visualization
• Recognize different charts to display data visualizations in the best way

• Recognize the global demand for data analysts and data scientists in the job market
• Recognize the future of the field of data analytics
• Identify industries in which data professionals work
• Identify the primary responsibilities of a data analyst and data scientist
• Identify the skills that data professionals need
• Identify the tools to know when starting out in the field
• Identify resources to learn more and stay up to date in the field of data science

Recommended IBM SkillsBuild course(s):

Overview of Data Tools and Languages

Your Future in Data: The Job Landscape

By the end of the project, examples of outcomes are:

• Automate the collection of data from all sources through API integration.
• Remove duplicates, normalize values, and create calculated fields.
• Design 3–5 meaningful visualizations.
• Extract simple insights and actionable recommendations.
• Apply version control and modular design principles.

Final deliverables should include:

1. One Minimum Viable Agentic Data Analysis App or Program customized for the Shoo-Foo Shopify Store (with documentation).
2. One interactive dashboard with 3–5 visuals.
3. A summary insights report on how to use the App or Program to improve customer retention and conversion.