Digital Marketing Strategy for KRS Home Care Inc.

KRS Home Care Inc. is seeking to enhance its digital presence to better reach potential clients and their families. The company currently relies on traditional marketing methods and wishes to transition to a more robust digital marketing strategy. The goal of this project is to develop a comprehensive digital marketing plan that aligns with KRS Home Care's mission and values. This project will involve analyzing current market trends, identifying target demographics, and recommending digital marketing channels that can effectively engage the audience. Learners will apply their classroom knowledge of marketing principles, digital tools, and analytics to create a strategy that is both innovative and practical. The project will focus on creating a cohesive plan that includes social media, content marketing, and search engine optimization (SEO) to increase brand awareness and client engagement.

Home Care Administrative Efficiency Enhancement

KRS Home Care Inc. wants to improve how it handles admin tasks to better support its housekeepers and staff. Right now, scheduling, timesheets, and invoices are done manually, which takes time and leads to mistakes. This project focuses on designing a simple, user-friendly system to automate those tasks. By applying classroom knowledge in systems design and process improvement, learners will create a prototype that boosts efficiency, cuts down errors, and lets staff focus more on client care.

Intern for Social Media and Sales

The main goal overall is to optimize our social media platforms to reach our audience for in-home supports. We need to target through well thought content creation and content calendar organization. We want to improve our hiring ads, recruitment marketing and then also target our clients and up our sales through community partnerships/cross collaborations via our podcast and networks.

Intern for Social Media and Sales

The main goal overall is to optimize our social media platforms to reach our audience for in-home supports. We need to target through well thought content creation and content calendar organization. We want to improve our hiring ads, recruitment marketing and then also target our clients and up our sales through community partnerships/cross collaborations via our podcast and networks.