Creative Media, Podcasting and Strategic Communications

Timeline
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February 5, 2024Program start
-
April 30, 2024Program end
Program scope
Categories
Advertising Social media marketing Internal communications Communications MediaSkills
podcasting podcast studio set up create a brand opening and closing for podcast recording and post of podcast for brand buildingProject Summary:
Looking to elevate your organization, and bring it to the next level? Bring on learners from Lane College to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools.
Learners in this program/experience will:
1. Learn practical use of audio studio set up and use.
2. Acquire the basic skills of using podcasting for strategic communication within an
organization.
3. Create original programming for recording and distribution of the recorded program
4. Learn how to create digital media platforms for distribution of podcasts.
5. Become familiar with the use of digital media in real world business operations
What can our learners do for your company?
Learners in groups of 3-5 will work with your company to create, record and publish audio material in service of your business' marketing or communications needs
Participants
What would your company get at the end of the Experience?
Deliverables are negotiable, and will seek to align the needs of the learners and the organization.
Final project deliverables will be based on your company’s specific needs, and could include
- Audio content development for strategic business needs
- Advice on best streaming platforms to use for marketing needs
Project timeline
-
February 5, 2024Program start
-
April 30, 2024Program end
Project Examples
Requirements
Project activities that learners can complete may include, but are not limited to:
1. Create scripts for audio production.
2. Analyze the audience: who is listening, when, where and for how long.
3. How to set up the audio distribution page for marketing for digital media distribution.
4.How to upload audio files to digital platform.
To hear an example of a previous student's audio work, visit:
Quentin Henderson
https://soundcloud.com/quentin_henderson
DeAdre Perry
Lala Quarles - StreamYard YouTube Interview
Additional company criteria
Companies must answer the following questions to submit a match request to this program:
Timeline
-
February 5, 2024Program start
-
April 30, 2024Program end