Rethinking franchising
Project scope
Categories
Communications Lead generation Public relations Market expansion Marketing strategySkills
marketing marketing planning franchising home health careHow marketing in franchising works hasn't been rethought through in decades! There are franchising directories, associations, and brokerages to help find great entrepreneurs that are a good fit with out systems. What other thinking could be used in the franchising networks?
Just Like Family Home Care a majority of its ownership by charities and has a mandate to think differently about home care and about franchising. With this people & profit lens, how could we disrupt how marketing is done when recruiting new franchise partners?
Create a marketing plan that thinks outside of the box of the existing mechanisms of franchising.
- how do potential entrepreneurs find out about Just Like Family?
- how are they informed and educated about Just Like Family?
- how are they connected with us even if they don't buy a franchise?
- who are our potential partners that is outside of the norm?
Staff time, including senior management
Access to our existing franchise process
Interviews with new franchise partners
About the company
The Just Like Family brand stands for caring and loving caregivers that work closely with our clients and with the client’s family.
We strive to be a helpful member of the family network by easing responsibilities as needed, opening lines of communications and offering methods of coping in times of struggle.
We understand the endurance that it takes to care for a loved one and continued duties outside of the home. Our caring staff offer 100% peace of mind.