- Description
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The Just Like Family brand stands for caring and loving caregivers that work closely with our clients and with the client’s family.
We strive to be a helpful member of the family network by easing responsibilities as needed, opening lines of communications and offering methods of coping in times of struggle.We understand the endurance that it takes to care for a loved one and continued duties outside of the home. Our caring staff offer 100% peace of mind.
- Company website
- https://www.justlikefamily.ca
- Categories
- Data visualization Videography Market expansion Product or service launch Mobile app development
- Industries
- Hospital, health, wellness & medical
Recent projects
Rethinking franchising
How marketing in franchising works hasn't been rethought through in decades! There are franchising directories, associations, and brokerages to help find great entrepreneurs that are a good fit with out systems. What other thinking could be used in the franchising networks? Just Like Family Home Care a majority of its ownership by charities and has a mandate to think differently about home care and about franchising. With this people & profit lens, how could we disrupt how marketing is done when recruiting new franchise partners?
Transforming Home Care & the Narrative of Aging
Just Like Family (JLF) is a care giving company that offers personal caregivers to elderly clients aging in place in Canada. They offer services like home care, companionship and overnight care. They operate in a franchise model and currently operate in 29 locations in Canada. This brand was recently transferred ownership through a social acquisition, a practice where impact investors buy out a for-profit, independently owned business to prevent it from being scooped up by a private equity firm. Through this model they wished to transform how home care was done throughout Canada. The concept, could this be more than a home care business, could this is a movement? What would this look like?