The "What's My Number" marketing campaign aims to increase awareness and engagement for the Community of Guardians, a non-profit organization dedicated to community welfare and support. The project involves developing a comprehensive marketing strategy that leverages digital platforms to reach a broader audience. The goal is to create a campaign that resonates with the target demographic, encouraging them to learn more about their community impact number—a unique identifier that reflects their contribution to community welfare. The project will require the team to conduct market research, identify key messaging, and propose creative content ideas. By applying marketing theories and digital communication strategies learned in class, students will gain practical experience in campaign development and execution.

- Conduct market research to understand the target audience.

- Develop key messaging and creative content ideas.

- Propose a digital marketing strategy using social media and other online platforms.

- Create a timeline and budget estimation for campaign execution.

The project deliverables will include a detailed marketing strategy document outlining the campaign's objectives, target audience, key messages, and proposed digital platforms. Additionally, the team will provide a content calendar with suggested posts and engagement tactics. A presentation summarizing the campaign strategy and expected outcomes will also be delivered to the Community of Guardians.

- Marketing strategy document with objectives and key messages.

- Content calendar with suggested posts and engagement tactics.

- Presentation summarizing the campaign strategy and expected outcomes.