Community of Guardians Platform Enhancement

The Community of Guardians is seeking to enhance its existing platform by implementing Phase 2 of its web development project. The goal is to improve user experience, increase platform functionality, and ensure scalability for future growth. The current platform serves as a hub for community engagement, and this phase aims to introduce new features that will facilitate better interaction among users. The project will involve refining the user interface, optimizing backend processes, and integrating new tools that align with the platform's mission of fostering community support and collaboration. Key tasks include analyzing current platform limitations, designing user-friendly interfaces, and implementing efficient coding practices to enhance performance. The project provides an opportunity for learners to apply their web development skills, including front-end and back-end development, user experience design, and software testing.

"What's My Number" Marketing Campaign Strategy

The "What's My Number" marketing campaign aims to increase awareness and engagement for the Community of Guardians, a non-profit organization dedicated to community welfare and support. The project involves developing a comprehensive marketing strategy that leverages digital platforms to reach a broader audience. The goal is to create a campaign that resonates with the target demographic, encouraging them to learn more about their community impact number—a unique identifier that reflects their contribution to community welfare. The project will require the team to conduct market research, identify key messaging, and propose creative content ideas. By applying marketing theories and digital communication strategies learned in class, students will gain practical experience in campaign development and execution. - Conduct market research to understand the target audience. - Develop key messaging and creative content ideas. - Propose a digital marketing strategy using social media and other online platforms. - Create a timeline and budget estimation for campaign execution.

New Product Marketing

The Community of Guardians is launching a Nationwide Post-Secondary Launch for Action which aims to localize the SDGs in post secondary communities all across Canada; we aim to facilitate the advancement, measurement and reporting of SDGs as our main objective. We will do this via the in tandem launch of our social learning hub where verified knowledge experts will have a place to share science lessons in plain language alongside an actionable challenge that members who join can choose to accept and complete in their own communities that action the SDGs. We would like to revamp our marketing for this project launch. Together with our marketing team, we would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison. https://docs.google.com/file/d/1RilB6pIltnDnk1I8O3x6Hi3dVj4gUBif/edit?usp=docslist_api&filetype=mspresentation

SDG Ambassadors

We are seeking individuals who are interested in championing an SDG for our Social Learning platform called the Community of Guardians that aims to rally the world to sustainability! We need SDG ambassadors to help us launch and market our platform to users and knowledge experts recruiting both members and potential knowledge experts to share lessons and challenges that support sustainability. https://docs.google.com/file/d/1RilB6pIltnDnk1I8O3x6Hi3dVj4gUBif/edit?usp=docslist_api&filetype=mspresentation