Market Research and Visual Communication Project for SEEDA - EPCMst

The main goal for the project is to conduct market research and develop visual communication/graphic design solutions for SEEDA - EPCMst, a company focused on reducing construction project environmental footprints and costs. The students will need to complete the following tasks to achieve the project goal: - Conduct market research to understand the target audience, competitors, and industry trends. - Develop a one-page market research brief outlining key findings and insights. - Ideate and create graphic design solutions such as web banner ads, social media content, brochures, signage, and other visual collateral based on the research and SEEDA's brand identity. - Present the visual communication solutions to the SEEDA team for feedback and revisions. - Finalize the visual communication solutions based on feedback and deliver the completed designs to SEEDA.