Strategy/New Business Development (Marketing)

Number of individual students required: Up to 2 HPCO is developing a Centre for Excellence (the Centre) with a goal of fostering excellence in hospice palliative care in Ontario. The Centre will house our existing programs and services for our members including: the hospice standards program; hospice accreditation; best practice guides; a quality & impact measurement platform; interest groups; and learning and training programs for hospice staff and volunteers. Additionally, we will explore opportunities to develop new programs and services for our individual and organizational members and to market our programs and services outside of Ontario. We are looking for students to join our team to take on projects related to the development of new programs and services. Projects can include (projects will be scaled to 80 hours of work): Support the creation/analysis of business cases and plans Gather user/member feedback via surveys, interviews, and focus groups and analyze findings Develop key performance indicators for new product/services Conduct external benchmarking Position Qualifications: Graduate level training in business, health administration or similar Interest in health care, knowledge of hospice palliative care is an asset Project management training or experience Strong qualitative and quantitative analytic and problem-solving skills Ability to work independently and in a team environment Ability to work with cross functional teams and all management levels Highly motivated and takes initiative, while holding oneself accountable Excellent verbal and written communication skills Demonstrated well-developed interpersonal skills Excellent organizational, time management and office management skills

Strategy/New Business Development (Marketing)

Number of individual students required: Up to 2 HPCO is developing a Centre for Excellence (the Centre) with a goal of fostering excellence in hospice palliative care in Ontario. The Centre will house our existing programs and services for our members including: the hospice standards program; hospice accreditation; best practice guides; a quality & impact measurement platform; interest groups; and learning and training programs for hospice staff and volunteers. Additionally, we will explore opportunities to develop new programs and services for our individual and organizational members and to market our programs and services outside of Ontario. We are looking for students to join our team to take on projects related to the development of new programs and services. Projects can include (projects will be scaled to 80 hours of work): Support the creation/analysis of business cases and plans Gather user/member feedback via surveys, interviews, and focus groups and analyze findings Develop key performance indicators for new product/services Conduct external benchmarking Position Qualifications: Graduate level training in business, health administration or similar Interest in health care, knowledge of hospice palliative care is an asset Project management training or experience Strong qualitative and quantitative analytic and problem-solving skills Ability to work independently and in a team environment Ability to work with cross functional teams and all management levels Highly motivated and takes initiative, while holding oneself accountable Excellent verbal and written communication skills Demonstrated well-developed interpersonal skills Excellent organizational, time management and office management skills

Website Design

Our organization is in the early stages of redesigning our website (hpco.ca) and switching to a new platform. We are looking for a team of students to design a new website to optimize the user experience. Expected tasks include: Review and evaluate existing website structure. Research and understand our target audience. Propose a structure/layout for a new website, including some usability and experience testing. The expected final deliverable is wireframe or prototype for a new website.

Science Communication

Number of individual students required: 1 We are in the early stages of developing a Research and Knowledge Translation Program to better support the needs of our stakeholders and members (particularly visiting and residential hospices) and are looking for students to support some early Science Communication activities. Students will be able to identify and develop projects that align with their skills and interests and HPCO needs. A sample of potential project opportunities include: Develop, implement and evaluation strategies to engage members and stakeholders in research knowledge uptake Review HPCO’s existing communication channels and identify opportunities to enhance communication of research results relevant to our members Develop templates and processes for HPCO to communicate research results Identify research projects, articles, or findings relevant to our stakeholders/members and develop communication strategies and tactics specific to our target audience Support the communication needs of our Community Research Collaborative Community of Practice The student is expected to work with their assigned supervisor to scope out a project that can be planned and executed within their placement timeframe. The specific deliverables will vary based on the project, but generally, this will include: Project management from project design to execution Engagement with appropriate stakeholders Meet with the supervisor on a regular basis Communicate challenges and barriers to assigned supervisor and work collaboratively to identify solution Deliver finalized project within the mutually agreed to timelines Students are expected to have some graphic design skills and experience.

New Product/Service Development

Number of individual students required: Up to 2 HPCO is developing a Centre for Excellence (the Centre) with a goal of fostering excellence in hospice palliative care in Ontario. The Centre will house our existing programs and services for our members including: the hospice standards program; hospice accreditation; best practice guides; a quality & impact measurement platform; interest groups; and learning and training programs for hospice staff and volunteers. Additionally, we will explore opportunities to develop new programs and services for our individual and organizational members and to market our programs and services outside of Ontario. We are looking for students to join our team to take on projects related to the development of new programs and services. Projects can include (projects will be scaled to 80 hours of work): Developing an intake and assessment process to support decision making for new programs and services/developing templates to support the process Contributing to a feasibility study of a new programs or service opportunities New business development and innovation activities, including activities related to product or service design and marketing Researching and developing marketing plans for existing programs or services (including defining the target market and market segments, examining market trends and competitors, gathering customer feedback via surveys, interviews, or focus groups and analyze findings, recommending pricing strategies etc.) Position Qualifications: Graduate level training in business, health administration or similar Interest in health care, knowledge of hospice palliative care is an asset Project management training or experience Strong qualitative and quantitative analytic and problem-solving skills Ability to work independently and in a team environment Ability to work with cross functional teams and all management levels Highly motivated and takes initiative, while holding oneself accountable Excellent verbal and written communication skills Demonstrated well-developed interpersonal skills Excellent organizational, time management and office management skills

Brand Identity and Graphic Design

Number of individual students required: Up to 2 Our organization needs some branding and graphic design help! We are looking for students that can help amplify what makes us unique and create better messaging for our brand and products and services. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design, prototyping, one-page creations and more! We are developing a Centre for Excellence with a goal of fostering excellence in hospice palliative care in Ontario. One of the goals of the Centre is to leverage our intellectual property and scale our products and services to the benefit of hospice organizations across Canada. To support this goal, we need to update and refine our marketing materials for various programs and services, including: hospice standards program; hospice accreditation; quality & impact measurement platform; and learning and training programs for hospice staff and volunteers. We believe this project will involve using graphic design tools like to design prototypes that can be implemented into our marketing collateral. Students will work with our staff team (our program and service experts) as well as marketing communications students or consultants.

Health Informatics and Quality Improvement (Virtual)

HPCO is currently working on our Strategic Plan 2020-2023. Principles embedded in the strategic plan framework include: Embrace and use Artificial Intelligence (AI) to improve efficiencies, engagement, and data analytics wherever feasible within the plans. Embrace Mobile First for all technical platforms, enabling members, customers, and stakeholders to fully access our products and service from mobile devices. Collaborate with organization that excel in data analytics and research. One of our existing data and analytic offerings is our Hospice Metrics Platform (A Voice for Change), which offers a suite of: outcome and impact measures, data collection methods and analysis tools. Together, this information demonstrates the impact and value of hospice services . Aligned with the Health Quality Ontario dimensions of quality in health care and HPCO’s Accreditation framework , the Metrics Platform is focused on improving the patient and provider experience through the delivery of high-value palliative care. Opportunities will be customized to the student’s interest and may include: A. Support further development of our Hospice Metrics Platform Develop and support the work of an informatics advisory committee Identify and develop new indicators to add to the Metrics Platform Review use of the Metrics Platform by organizational members and develop and implement strategies to increase use B. Support quality improvement (QI) initiatives Review the QI plan and ongoing compliance requirements of the HPCO Accreditation program and develop recommendations to advance QI among our accredited members Develop an inventory of QI tools and resources specific to hospice palliative care that would add value to the QI efforts of our member organizations Support further integration of the Metrics Platform with the Accreditation framework C. Review existing product offerings and make recommendations on use of AI to enhance efficiencies Position Qualifications: A health informatics student with specific interest in the health care sector; knowledge of hospice palliative care is an asset Project management training or experience Strong qualitative and quantitative analytic and problem-solving skills Highly motivated and takes initiative, while holding oneself accountable Excellent verbal and written communication skills Demonstrated well-developed interpersonal skills Excellent organizational, time management and office management skills

QUALITY HOSPICE PALLIATIVE CARE COALITION OF ONTARIO (QHPCCO):

QUALITY HOSPICE PALLIATIVE CARE COALITION OF ONTARIO (QHPCCO): The QHPCCO is a group of Senior Level Leaders across 22 provincial organizations/associations or academic centres with an interest or role in the planning or delivery of quality hospice palliative care for all Ontarians. Coalition members support the principle of quality hospice palliative care for all Ontarians and participate in the decision-making and initiatives of the Coalition to the extent of their ability and resources. The Coalition's primary mandate is to act as an advocate for quality hospice palliative care for all Ontarians. PLACEMENT SUMMARY – QHPCCO PROJECT COORDINATOR: Hospice Palliative Care Ontario is the Secretariat for the QHPCCO. The Coalition meets quarterly. It has several projects and activities stemming from recommendations in the Declaration of Partnership and Commitment to Action report, which is the provincial blueprint document for hospice palliative care in Ontario. KEY RESPONSIBILITIES: To provide project coordination and support for the overall work of the Coalition as they: • Act on behalf of member groups in consultations with the provincial government, other levels of government, and other organizations on the provision of quality hospice palliative care. • Gather information from members for the purpose of preparing briefs, discussion papers and position documents for advocacy and consultation. • Disseminate information to members. • Consult with members on major policy directions and opportunities. • Contribute to public education and raising public awareness about hospice palliative care issues. • Contribute to other educational initiatives as needs are identified. • Act as an information clearinghouse on hospice palliative care issues within the bounds of its resources. • Communicate positions and news about hospice palliative care issues to the media. • Engage with researchers on hospice palliative care issues as resources permit, support knowledge translation and disseminate the results of its research to members.

Marketing, Digital Strategy & Graphic Web Design (Virtual opportunity)

PLACEMENT SUMMARY – MARKETING, DIGITAL MEDIA & GRAPHIC DESIGN PROJECT COORDINATOR: # Positions available to work individually - 2 We are a small, productive team focused on providing high-value programs, services, and learning opportunities to our members and stakeholders. We have a robust strategic plan and each team member knows how their work impacts the organization’s priorities. Our culture is open and collaborative; everyone pitches in and innovation is encouraged. We are seeking a practicum student to assist with our marketing, digital media, and social media strategies. The selected individual will focus primarily on developing and launching a provincial Compassionate Communities website, interactive tool kit, and social media campaigns. KEY RESPONSIBILITIES: · Conceptualize creative ideas to design website. · Develop content for all digital and social media channels. · Website design learning Advantage CSP · Build meaningful connections and encourage stakeholders to act and support HPCO. · Develop and execute a digital outreach strategy that engages hospices, volunteers, and other clients. · Build and execute social media strategy and engagement campaigns that attract stakeholders. · Maintain presence across all relevant social media platforms, including writing engaging content and relevant visual imagery. · Own and maintain site analytics, metrics, campaign reporting, including recommendations for optimizing website and social media engagement. · Manage and update webpage content with active stories and calls-to-action. · Act as primary contact with HPCO’s technical partners to ensure ongoing website functionality and maintenance according to service agreements with partners and suppliers. · Other duties as assigned. SKILLS AND ABILITIES: · Creative thinking/ideas and open to new ideas. · To be successful in this role, you will need to have excellent visual design skills and be proficient in graphic design software such as Adobe Photoshop, Adobe Illustrator including other graphic design tools. · Strong oral and written communication skills · Well experienced in web designing. · Good understanding of Content Management Systems. · Experience with strategy marketing and digital outreach. · Self-sufficient, independent, and able to work well collaboratively. · Experienced with all Microsoft programs including Share Point, Acrobat Adobe Suite, proficiency in Google Analytics, Facebook and Instagram marketing campaigns. · Strong knowledge of and passion for digital and interactive creative, and eagerness to collaborate with internal and external stakeholders to develop best- in-class digital solutions OTHER ATTRIBUTES: · Demonstrate willingness to learn and be culturally competent · Excellent judgment and analytical skills · Good multi-tasking and organizational ability · Excellent writing skills, editing (photo/video/text), presentation and communication skills · Design skills with ability to deliver creative content (text, image and video) DETAILS OF LEARNING OPPORTUNITY: · Reports to: Director of Education and Strategic Partnerships · Duration: Summer Placements (May-Aug) 2021 · Position Type: Volunteer Student Practicum · Location: Virtual home-based office APPLICATION: · Please submit a cover letter and resume to Julie Darnay at jdarnay@hpco.ca . · Only applications receiving an interview will be contacted.

HEALTH CARE CONSENT ADVANCE CARE PLANNING (HCC ACP)(Virtual Opportunity)

HEALTH CARE CONSENT ADVANCE CARE PLANNING (HCC ACP) : HPCO has led the Health Care Consent Advance Care Planning (HCC ACP) Ontario strategy since 2011. As such, HPCO has recently been mandated in the Ontario Palliative Care Network Annual Workshop to continue to develop and update materials for patients, caregivers, substitute decision makers, and clinical health care providers to engage in Advance Care Planning Conversations, Goals of Care Discussions and Health Care Consent in alignment with Ontario’s legal landscape, and the Health Quality Ontario (Ontario Health) Palliative Care Quality Standards. PLACEMENT SUMMARY – HCC ACP PROJECT COORDINATOR: HPCO accomplishes this goal through a broad and expert HCC ACP Community of Practice (CoP). It consists of a Leadership Advisory Team, Clinical Advisory Team, Regional Champions, Organizational Champions, General Membership, Lead Trainer Program, and several working groups including a cross sector of provincial associations, a research working group, and a pediatric interest group. The CoP utilizes the Speak Up Ontario Website as its way to communicate Ontario compliant content, resources, education, webinars, tools and materials to Health Service Providers, Non-Health Care Professionals as well as Individuals and Families. It is the number one provincial source for information about HCC ACP in Ontario. During this placement, the student will: · help to coordinate the refresh plan of the Speak Up Ontario website to improve user experience and user interface for clinicians, non-health care professionals and individuals and families. · have the opportunity to work with staff members to prepare communication summaries of their HPCO HCC ACP work for inclusion in the HPCO newsletter and other communication venues. · have the opportunity to work with CoP members to prepare communication summaries and profile their HCC ACP work in the community for inclusion in the HPCO newsletter and other communication venues. · help to support the public facing promotion of ACP through social media, web, awareness ads, including marketing and branding strategies. · Additional tasks or initiatives within this placement will be added based on the student’s skills and interests. KEY RESPONSIBILITIES: · Meeting planning · Communication and publication planning · Promotions & Outreach · Logistics · Research · Marketing and branding · Coordination and communication with CoP members (i.e. organizing documents, communicating key messages) · Develop strategic partnerships with key stakeholders (i.e. expanding Cross Sector Working Group) · Innovation support for new HCC ACP related workshops/webinars

Develop a Compensation Survey (Virtual Opportunity)

Opportunity: We have an opportunity for a student/team of students to develop a Compensation Survey, that is specific to the hospice palliative care sector and customized to meet our organizational member's (residential and visiting hospices) needs. The purpose of the survey is to assist our member organizations in: salary benchmarking designing a total rewards compensation package recruiting and retaining the best employees The scope of this project includes the development of the survey questions. The survey will be administered and analyzed by another group.

Capability Gap Assessment (Virtual Opportunity)

Opportunity: Hospice Palliative Care Ontario has recently initiated work on our Strategic Plan 2020-2023. In conjunction with this Plan, we would like to review the skills needed to achieve our strategy against the existing skill sets within the organization. We have an opportunity for a student/team of students to develop a Capability Gap Assessment for our not-for-profit organization. The project scope is scalable and can include: Develop a process and approach to conduct a Capability Gap Assessment that has been customized to our organization OR Develop and implement a process and approach to conduct a Capability Gap Assessment that has been customized to our organization Develop a plan to achieve the required skill set

Literature Review - Health Services (Virtual Opportunity)

Opportunity: We have an opportunity for one or more students/teams of students to conduct literature review(s) on various aspects of hospice palliative care. This could include: Impact of psychosocial and spiritual support delivered through visiting hospices Best practices for recruiting end of life patients into research projects Creating an inventory of Ontario-based hospice palliative care research Student Responsibilities: Conduct literature searches and reviews Write reports/manuscripts Qualifications: 3rd/4th year undergraduate student or graduate student Interest in health services research Understanding of literature review methods Understanding of database searching specific to health services Knowledge and understanding of hospice palliative care, an asset

Marketing Strategy/Plan - Expansion of Existing Products (Virtual Opportunity)

Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) marketing students or teams. Projects can be scaled as required to fit with the total hours the student(s) is/are available. All work will be completed virtually. The primary focus for the student will be: Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. Our goal at the end of this experience is: Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Email, MS Teams Primary contact : Christine Gordon, Director, Centre for Excellence

Marketing Plan - Expansion of Existing Products

Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) marketing students or teams. The primary focus for the student will be: Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. Our goal at the end of this experience is: Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. Other duties the student may complete could include : (indicate other duties as exemplified below) Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Email, MS Teams Primary contact : Christine Gordon, Director, Centre for Excellence