Market Research & Competitive Analysis

We are interested in complete competitive landscape analysis and market research of competition and how we can create a more cost-effective, sustainable, and helpful product to aid in building families through at home insemination.

Rethinking franchising

How marketing in franchising works hasn't been rethought through in decades! There are franchising directories, associations, and brokerages to help find great entrepreneurs that are a good fit with out systems. What other thinking could be used in the franchising networks? Just Like Family Home Care a majority of its ownership by charities and has a mandate to think differently about home care and about franchising. With this people & profit lens, how could we disrupt how marketing is done when recruiting new franchise partners?

Marketing strategy for launch of our new and improved PRO ATHLETE app

The goal of this project is to create a marketing strategy for our company, PRO ATHLETE. Our mission is to reduce athlete injuries with our app, PRO ATHLETE. The goal is to brainstorm with students on the best marketing strategy possible for our brand, and to prepare the launch of our new and improved version 2.0 of the PRO ATHLETE app. We are looking to launch in spring 2025. We are far from experts in marketing, but we feel that we will be needing SEO/SEM optimization, social media ad campaigns and strategies, email and newsletter strategies in order to increase visibility, clicks and engagement. Our goal would be to generate sales with this strategy.