Mostafa Purmehdi
Assistant Professor
(3)
5
Location
Vancouver, British Columbia, Canada
Portals
Categories
Market research Customer segmentation Marketing strategy

Achievements

Latest feedback

Carlos Perez, MFA
Carlos Perez, MFA
Creative Director and Founder
June 11, 2025
Program feedback
Professor Purmehdi was great to work with. His students were professional and responsive to my company needs. Would work with them again.
Vancouver | New York Institute of Technology (NYIT)
Market Segment Analysis and Marketing Strategy Development
Vancouver | New York Institute of Technology (NYIT)
Prime Vice Studios
Strategic Market Insights for Prime Vice Studios
Prime Vice Studios
Stephanie Hovey
Founder
July 23, 2025
Program feedback
We recently had the opportunity to collaborate with a student team from NYIT through the Riipen platform, and it was a pleasure working with such an enthusiastic and dedicated group. The team invested considerable time and effort into their final report, offering thoughtful recommendations for Allied Therapy. We believe in bridging academic experiences with real-world application, and this project was a great example of that potential. Thank you to the students and faculty at NYIT, and to Riipen, for making this collaboration possible!
Vancouver | New York Institute of Technology (NYIT)
Marketing Strategy Practicum
Vancouver | New York Institute of Technology (NYIT)
alliedtherapy.ca
Innovative Marketing Strategies for Allied Therapy Clinic
alliedtherapy.ca
Michael Navarro
Michael Navarro
He / Him
Chief Executive Officer
May 26, 2025
Program feedback
It was a pleasure working with Professor Purmehdi on the Market Research & Segmentation Project for TiriVelo Pet Care Services Inc. His guidance and support throughout the project were instrumental in helping students deliver thoughtful, well-organized, and data-driven insights that will directly inform our business strategy. The students were well-prepared, motivated, and engaged — a clear reflection of Professor Purmehdi's leadership. I truly appreciated the open communication and collaborative spirit he fostered, and I would gladly work with him again on future initiatives.
Vancouver | New York Institute of Technology (NYIT)
Market Segment Analysis and Marketing Strategy Development
Vancouver | New York Institute of Technology (NYIT)
TiriVelo Pet Care Inc.
Market Research & Segmentation Project Plan for TiriVelo Pet Care Services Inc.
TiriVelo Pet Care Inc.

Recent programs

Vancouver | New York Institute of Technology (NYIT)
Vancouver | New York Institute of Technology (NYIT)
Vancouver, British Columbia, Canada

Marketing Strategy Practicum

BUSIE 702

May 20, 2025 - Jul 16, 2025

This experience is designed for learners who are part of a marketing strategy practicum focused on enhancing group dynamics and consulting skills. Under the guidance of a faculty advisor, students will act as a small-group consulting team, applying their classroom knowledge to real-world projects. They will engage in data collection and analysis, explore alternative solutions, and provide actionable recommendations. This experience allows learners to develop critical thinking, teamwork, and problem-solving skills, making them valuable contributors to industry projects.

Matches 2
Category Marketing strategy
Closed
Vancouver | New York Institute of Technology (NYIT)
Vancouver | New York Institute of Technology (NYIT)
Vancouver, British Columbia, Canada

Market Segment Analysis and Marketing Strategy Development

MRKT 775

Feb 14, 2025 - May 11, 2025

This experience is designed to bridge the gap between academic understanding and practical application of consumer behavior theories in marketing. Learners will leverage insights from psychology, sociology, anthropology, and economics to conduct comprehensive consumer research. They will analyze data to identify consumer attitudes and preferences, and develop strategic marketing recommendations. This hands-on approach equips learners with the skills to translate theoretical knowledge into actionable marketing strategies that can be applied to real-world business scenarios.

Matches 3
Category Market research + 2
Closed