Mobile App Development

The primary goal of this project is to develop a user-friendly and accessible mobile application that streamlines Operation Meraki's services and enhances engagement with veterans, volunteers, and staff. By centralizing resources, communication, and program registration, the app will improve access to our workforce development programs, wellness initiatives, and community events, ultimately supporting veterans in their journey toward personal and professional growth.

Operation Meraki Social Media Campaign Deliverable

Operation Meraki is committed to supporting veterans through innovative programs and services. To expand our reach and better connect with our audience, we aim to establish a clear and consistent brand voice that reflects our mission, vision, and values. This effort will enhance how we communicate with veterans, partners, and supporters, ensuring our message resonates effectively. As part of this initiative, we will create a comprehensive social media campaign deliverable to execute a targeted outreach effort aligned with our updated brand voice. Project Scope Goals for the Campaign Increase awareness of Operation Meraki’s programs and services among veterans, their families, and supporters. Drive engagement on social media platforms, fostering a stronger online community. Encourage specific actions, such as attending events, joining programs, or supporting our initiatives. Steps for the Project Understand Operation Meraki’s Foundation Learn about our story, mission, and vision. Research our programs and target audience (veterans, families, and supporters). Develop a Social Media Strategy Define campaign objectives, key messages, and calls-to-action (CTAs). Identify the best platforms for reaching our audience (e.g., Facebook, Instagram, LinkedIn). Plan content types (e.g., posts, videos, stories) and frequency. Create Campaign Assets Write captions that reflect our new brand voice. Design visuals (e.g., infographics, photos, videos) aligned with the brand’s style. Select appropriate hashtags for broader reach. Build a Content Calendar Schedule posts with crucial details, including date, platform, and type of content. Ensure variety in content types and maintain alignment with campaign goals. Track and Measure Success Define Key Performance Indicators (KPIs) such as engagement rates, reach, clicks, and conversions. Provide a template for monitoring campaign performance.

Awareness Video Creation

Our organization is passionate about promoting social causes. We ​​want to increase awareness about a particular topic. We want to collaborate with students to create an awareness video. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission, and goals. Recording a presentation or screencast to raise awareness on the issue. Finding and applying suitable background music. Text, transitions, and overlays are added to the video. Bonus steps in the process would also include: Presenting the video and making edits based on feedback. Recommending ideas and editing tools for future awareness videos.

Website Development

Main Objective The primary goal of this project is to implement a new, modern website for Operation Meraki based on our existing Figma UX/UI design to attract more customers and enhance the overall user experience. Problem Statement and Expected Outcome We are on a mission to change the veteran transition landscape for veterans and their families so that they can successfully reacclimate to civilian life in a way that maximizes their personal and professional potential. By the end of this project, learners will have successfully developed and launched a modern, easy-to-maintain website that aligns with our new Figma design, enhancing user engagement and supporting our business goals. Project Steps for Students Research : Investigate different site-building tools like Webflow and WordPress. Evaluate their pros and cons to determine the best fit for implementing our Figma design. Needs Analysis : Conduct a thorough analysis to identify the most suitable platform for our website based on our design requirements. Website Development : Collaborate with us to develop the new website, using our Figma design and adhering to our content and guidelines. Testing and Feedback : Test the website with potential users to gather feedback and refine it based on their input. Training : Provide comprehensive training on updating and maintaining the new website to ensure it remains current and functional. By completing these steps, students will gain hands-on experience in web development, from initial research and planning to execution, testing, and user feedback, culminating in a fully functional and user-friendly website for Operation Meraki.